According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. By comparison, the Emmys drew 7.4 million viewers to CBS. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M Yes, all Nielsen figures cited here include same-day DVR. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. 1 sport in the United States. Here are the full viewership numbers for Week 12. https://twitter.com/CBSSportsGang/status/1564618648429395974?s=20&t=d__mH136DLpY8AHYzlBHaQ, NFL trade rumors: Latest on Aaron Rodgers, Tee Higgins and more, Top NFL free agents of 2023: From 1-400, Derek Carr, Bobby Wagner join growing market, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, 2023 USFL teams, coaches, and star players, Predicting NFL playoff bracket and Super Bowl 2024 winner, most-watched NFL Wild Card Game since 2015, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend, Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. Your email address will not be published. Much of the revenue for the NFL is generated by its TV contracts. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. 101.1 million television viewers tuned in on NBC and Telemundo. The Week 1 average was 17.4 million viewers, up 7% from a season ago. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). Total viewers across 57 network televised games, cumulative through week 11, 2021: 958.1M That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. The NFL is the the most reliable ratings driver on TV. Week 4 proved to be especially strong for the league. You have 2 All Access articles remaining this month. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. During a regular season when the NFL saw a 10% uptick in TV ratings and streaming numbers nationally, the overall performance in these big markets show that theres still a lot of room for growth. New York and Chicago the countrys largest and third-largest TV markets present a different story. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Chicago has the most local viewers on average, Jacksonville the least. That game drew 30.3 million viewers. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. 1. According to the source, the sporting event of 2020 with the highest TV rating of 41.6 was Super Bowl 54, which drew in over 100 million viewers in the United States. Cowboys-49ers topped Divisional Round weekend with more than 45 million viewers, the second-largest audience on record for a Divisional Round game. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. Las Vegas -- 16.22, 2016 NBA Finals Game 7: 15.82022 CFP National Championship: 15.6, 26. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. LA Chargers -- 8.4931. 2023 Leaders Group. The AFC East champion Buffalo Bills had the leagues highest local TV rating, with a 47.16, edging out last seasons local TV champ, the Kansas City Chiefs (45.28). Dont expect this to change in 2022 with the draft heading to Las Vegas. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . Plug in the simple phrase 'NFL' and you'll get the top-ten things that term applies to most frequently. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. So many storylines. For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). On the whole, the league saw a 10 percent jump from 2020 to '21, and 21 of the league's 32 teams were up in local viewership versus last season. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. The Bills return to the field delivered the largest audience of Week 18 and the largest CBS audience in the final week of an NFL season since 2011. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. The NFL has owned Thanksgiving for years, becoming part of the tradition for families on Thursday. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Denver -- 25.8915. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. Its a notable drop from the numbers last season. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Players will also benefit from this. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. Thanks for the reminder. Monday night in week 1 had only one game vs the usual two MNF games in week 1. 1) Week 1 had five Sunday games in 2021 instead of four. Hi just wondering if it would be possible for you to include the TV ratings data as an Excel format for downloading and viewing? All Rights Reserved. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, The NFLs three Thanksgiving Day games delivered record audiences, hit a season-low for an unappealing NFC South dud, and posted its first year-over-year decline of the season, each scored strong numbers in Week 5 of the NFL season, topped the charts in Week 4 of the NFL season, FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, the NFLs largest Week 2 audience since at least 2000, with Titans-Bills the least-watched game ever in the MNF package, Amazon started its Thursday night run with a stronger audience than expected, Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season. In Kansas City and Buffalo, the average Chiefs or Bills game outdraws that. That game drew 30.3 million viewers. [stnvideo key="IAwLfFE38G . NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Exclusively broadcasted on NFLF Network and its streaming services, the Colts-Cardinals broadcast averaged 12.62 million viewers. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. San Francisco -- 18.6924. It looks like your browser does not have JavaScript enabled. 2023 NFL free agency: Ranking best free agent crops from every team as Eagles, Bills lead top-heavy list All the free agent crops ranked with the new league year set to begin in March The Dallas Cowboys accounted for five of the top 10 ratings. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. Cleveland -- 35.197. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. In the final minutes of the Chiefs' 42-36 overtime slaying of the Bills, 90 percent of the TVs turned on in Kansas City and Buffalo were watching the game. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. Held in Las Vegas and viewed as a great event for those in attendance, it wasnt nearly as big of a hit for everyone at home. Furthermore, Montana, Rice, and Lott were all awarded first-team All-Pro honors. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. More changes will come, but its unlikely any of it makes a difference. ABC Ratings: NBA, PGA Tour, NHL and more by Paulsen 24 hours ago NASCAR No crash, but caution flag out for Daytona 500 ratings Paulsen 3 days ago XFL XFL 3.0 off to much slower start than predecessors 4 days ago NBA I feel bad . viewers per game. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. This chart does not include ratings from week 3 because TVB did not post them. Week 8 of the NFL season brought strong showings for FOX and NBC, while ESPN did not fare as well for Monday Night Football. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Do you have the Monday night game (9/13) viewers? As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. In total, 15.29 million viewers tuned in. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. After a strong finish to the regular season, the presence of marquee teams and legendary quarterbacks in the NFL Playoffs have provided a boost for viewership. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. Copyright 2023. NFL teams average more revenue, as well. Miami -- 11.84, 2019 March Madness national championship: 11.6, 29. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). Highest total # of viewers thru week 11 since 2016. Week 4 proved to be especially strong for the league. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. In advance of Super Bowl LVII, here are the NFL TV ratings from the postseason. This just goes to show us that the NFL is still Americas pastime. Its not close. Cord-cutting might play one factor in the declining ratings across television. This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Competing against the Winter Olympics certainly didnt help. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. Broadcasted on ESPN and ABC, the Pro Bowl games averaged 6.28 million viewers for a 6% drop from the ratings for the 2022 Pro Bowl. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. This created somewhat of a split between those on either side of the political line. When Madden NFL 23 launches worldwide on August 19, you'll know which teams have the upper hand when you're going head-to-head against your pals in Play Now. Its the second-largest audience for the National Football League since 2015. Detroit -- 20.9220. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. NFL TV ratings for the 2022 season. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. The Giants and Jets had top 10 finishes in the social media category as well. Sure all comparisons are to the similar weekend last season. Also of note, Monday Night Football had its most-watched season opener since the year 2000. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. All professional sports franchisesnot just NFL teamshave an increasing ability to leverage different forms of media in order to connect with, activate and grow their respective fan bases. Will be updated as the season progresses. A lot of this could have had to do with the game itself. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). All rights reserved. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. And that's across the league's four television-network partners ABC, ESPN, NBA TV, TNT and the highest average since the NBA's 2013-14 season. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. This 49ers team is one of the greatest NFL teams of all time based solely on star power. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. Another quick question would be why are there only select games and not all the games per week? Once again, any changes made didnt deliver. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, while Thursday Night Football neared the ten million viewer mark for Bills-Patriots. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. 2021 @NFL Regular Season. Copyright 2023 The Nielsen Company (US), LLC. Meanwhile, Thursday Night Football scored a multi-month high of Titans-Packers. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. New Orleans -- 40.89 5. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective.
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